With companies that offer a free month such as Netflix, Amazon Prime, Hulu and others, yet offer little to no incentive to keep the service afterwards, the only

With companies that offer a free month such as Netflix, Amazon Prime, Hulu and others, yet offer little to no incentive to keep the service afterwards, the only thing that keeps people subscribing is the incredibly slight inconvenience of signing up again and again every month with a new email. Spotify on the other hand does offer a valuable service because remembering history seems to me to be more important in music, where one often listens to the same music over and over again versus Netflix where one is unlikely to watch things multiple times and the few times one does that, it's fairly easy to remember the titles. I wonder if the run-of-the-mill customers will start figuring this out and if so, how these companies will respond. Until then, it'll be easy to get a ton of free services at the slight cost--usually a few minutes--of signing up again and again.