Running my own startup I have one absolute rule: If you are not an expert in it, then don't outsource. I outsourced my business and marketing to team in US/UK

Running my own startup I have one absolute rule: If you are not an expert in it, then don't outsource. I outsourced my business and marketing to team in US/UK and it was an absolute disaster. Took me long to realize that you can only outsource tasks which you have expertise in and which can be measured.