You're right in what keeps the leadership up at night - figuring out how to keep users glued to Facebook. That however, is also core to their business model, in

You're right in what keeps the leadership up at night - figuring out how to keep users glued to Facebook. That however, is also core to their business model, in that without user attention, advertisers wouldn't pay to advertise on Facebook. Given that FB is now a public company, it needs to prove to shareholders, beyond anything else, that it's growing its revenues and profits. Turn FB into a company that puts its users first instead of its profits, and its stock price would probably be 1/3 of what it is today.