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Some people have reported seeing real estate apps targeting a specific race, and noticed this using the "Why are you seeing this ad?" functionality as well. Th

• chatmasta 8y ago
  Is it discrimination if the company still accepts and fairly considers applications from other races? Or if the real estate agent will happily sell a house to anyone no matter their race? Whom you advertise to is not the same as from whom you accept applications. Even if an ad targeted “everyone,” it would still only be targeted to everyone on Facebook, so non-Facebook users could not see it. Is that discriminating against the protected classes that tend not to use Facebook? At a certain point you’re eliminating the ability to advertise at all. As long as the job/house listing is equally accessible to all applicants, there is no discrimination. The only variable advertising changes is the visibility of the listing. Visibility and accessibility are not measured in the same way. It is a very interesting discussion though.
  • partycoder 8y ago
    I disagree. Advertising is one of the inputs to your sales pipeline. Filtering advertising audience by race and filtering applications by race in the end has the same result: having more applicants of a specific race. I do not think race should be a factor when it comes to choosing your audience. Interests or geographic location might be OK, race is not. And remember: there's legislation for this when it comes to real estate.