I did journalism in high school and in learning the art of page layout & design was taught that putting faces on stuff is always a good idea. People like faces.

I did journalism in high school and in learning the art of page layout & design was taught that putting faces on stuff is always a good idea. People like faces. Faces draw readers in. It's sort of a universal idea that was inevitably going to end up applying to mediums like YouTube. Also, I wouldn't say all of these are clickbait. The Needle Drop's videos are basically all just him making hilarious faces.