> they are trying to leverage that trusted position to sell you other things Which is what everybody is doing. Doesn't Amazon try to sell you Prime or Amazon V

> they are trying to leverage that trusted position to sell you other things Which is what everybody is doing. Doesn't Amazon try to sell you Prime or Amazon Video or Prime Now or Echo or whatever else they have? Doesn't Facebook try to sell you advertising and promotion services? Doesn't Whole Foods, being just bought by Amazon, now try to sell you grocery delivery service by Amazon? Don't thousand of organizations have branded credit cards, branded insurance policies, branded merchandise, etc.? Cross-sells are as old as commerce itself. I don't see anything evil in that. What's wrong in offering you a deal? If you don't want it, you don't buy it. > Your oil/steel/water company isn't trying to get you to sign up to HBO or some discounted bundle Water company regularly sends me insurance solicitations. Gas companies have affiliate networks with all kinds of cross-sells. I don't buy steel beams so no idea what's up there :) > they won't because they are in the bribing/milking it/monopoly laziness phase not the competitive innovative phase Wait, so you're complaining about ISPs offering you various "other things" for sale and at the same time you're complaining they are not offering you enough various other things for sale? BTW, how you easy do you imagine for ISPs to innovate if they'd be tightly regulated on what they can charge, who they can charge and which traffic they can price in which way - based on fixing the current model of doing ISP business? To innovate, you need to try various things - sometimes crazy things, sometimes wrong things, sometimes wildly unusual and controversial things. But any unusual move by ISP is commonly seen as yet another step in the evil plot of oppressing their customers - how you expect to see innovation in this space with such approach? If every new website would be considered only as a plot to steal your private data and your money - how many e-commerce startups could survive in such an environment? What if the government would crack a whip anytime somebody builds an unusual site or charges customers using a novel pricing scheme?