After all, users happily agreed to their data being used, they weren't forced to sign up to social networks en-masse, they weren't forced to install tons of cra

After all, users happily agreed to their data being used, they weren't forced to sign up to social networks en-masse, they weren't forced to install tons of crappy apps or agree to grant them permission to their friends data. The modern understanding of consent is that it can be withdrawn at any time. Sometimes even retrospectively