I'm not a US citizen so don't know much about Equifax, but from what I have read about both issues (mainly through HN about Equifax) a main difference between t

I'm not a US citizen so don't know much about Equifax, but from what I have read about both issues (mainly through HN about Equifax) a main difference between the two cases is that companies like Facebook are way more visible and advertise that they have good will (they want to change the world, make it a better place, connect people, etc..), whereas sth. like Equifax operates in the background and does not try at all to convince you that they are a willingly benevolent actor. So Equifax was just another fuck-up, but at a bigger scale, whereas with Facebook it's more of a fraudulent PR. Moreover, Equifax was hacked, Facebook has been used as it was meant to to exploit people.