I buy it was done in good faith, (and it’s unfortunate that the lesson they took away from it may have been just to keep their mouth shut). The lesson here thou

I buy it was done in good faith, (and it’s unfortunate that the lesson they took away from it may have been just to keep their mouth shut). The lesson here though was that people at Facebook weren’t aware of the responsibility the data they have puts on them. It showed a surprising lack of awareness and care for the users of their platform. Regardless of the intention it was grossly irresponsible to do the experiment in that way. The kind of data that Facebook had and was manipulating is completely more personal and completely different than getting people to click a buy button, a distinction lost on them. We’re talking about people’s relationships with their family, their old friends, and we’re talking about cries for help or compassion that were suppressed to see how it would affect users mood, not just engagement.