ISPs know they're a commodity, which is why everything they're doing is a struggle to avoid that trap. I guess I look at ISPs as acting in their own best inter

ISPs know they're a commodity, which is why everything they're doing is a struggle to avoid that trap. I guess I look at ISPs as acting in their own best interest rather than out of malice. Essentially every initiative they've tried for the last few decades comes straight from HBR [1]. They aren't bad ideas, they're just almost all anti-consumer. And their options for innovation are limited (as publicly traded companies). The thing we (HN) would like ("faster internet for cheaper") is the most expensive for them to build. So naturally they gravitate towards VOIP or mobile content, because those things produce better ROI. The only way we'd get the ISPs we want is if they were prohibited from being anything other than utilities. Although the irony there is that they'd likely find it difficult to access the necessary capital to build super fast networks. (Or in other words, the blood tracking money subsidizes faster internet connections) [1] https://hbr.org/2007/12/how-to-avoid-the-commodity-tra https://hbr.org/2007/12/how-to-avoid-the-commodity-tra