> People are not rational optimizers, they're mammals True, but people DO spend a lot of time optimizing their food; dieting is a huge trend. > have you consi

> People are not rational optimizers, they're mammals True, but people DO spend a lot of time optimizing their food; dieting is a huge trend. > have you considered the possibility that you, specifically, didn't do a good job of cooking for yourself Yes, I admitted as much. My point was that it's really hard to "cook for yourself and use fresh produce". There's nothing wrong with the idea, it's simple and noble, but the practical application of it is very challenging. > As for farm shares, many/most CSAs deliver, either to the home or to a central location in town (often a local co-op). So it is, in fact just one delivery truck driving down the highway. So how is that any different than what grocery stores do?