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> What if the leaders at Apple are actually good people and they’re honest when they say they want te leave the Earth a better place? There's a concept called

> What if the leaders at Apple are actually good people and they’re honest when they say they want te leave the Earth a better place? There's a concept called first mover disadvantage where for example a well intentioned CEO can push for a positive action by the company like reducing pollution, improving worker welfare. These nearly always incur a cost and push down shareholder value in the short term. Furthermore if your competitors aren't making the same moves they're gaining in the short term over you. A CEO like that is not going to last very long and most CEOs don't have the kind of power to tell shareholders to settle down. That's what makes Apple's approach here pretty unique. Now if they'd only refresh their Mac lineup a little more often that'd be something...

reaperducer 9y ago
> There's a concept called first mover disadvantage A failed concept that has been proven wrong again and again. At this point it's a cliché coming out of people who got MBA's from bad schools. >if your competitors aren't making the same moves they're gaining in the short term over you This assumes your target market doesn't differentiate between your product and competitor's products on anything other than price. Apple, and others, have repeatedly proven this wrong. > most CEOs don't have the kind of power to tell shareholders to settle down Tim Cook is already on record saying that Apple is committed to doing what it sees as the right thing, and the investors can pound sand if they're not on board. There are a number of other very large companies that are also run this way. The notion of a corporate board that only listens to its shareholders is a gross oversimplification and not based in a thorough study of modern business.