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ISPs are going to have a hard time competing with the data gathered by Google Analytics and similar services given the accelerating push towards most sites bein
by 908087 9y ago
ISPs are going to have a hard time competing with the data gathered by Google Analytics and similar services given the accelerating push towards most sites being encrypted. If DNS encryption becomes more prevalent (edit: and users start taking advantage of privacy-conscious DNS providers outside of the control of their ISPs), they'll have an even harder time still.
<User> connected to <IP> and transferred <this much data> at <date/time> just isn't that valuable compared to the highly detailed usage and interaction data gathered by GA and similar services. Even if you ignore the DNS point and add "<User> looked up <hostname>" to the above, it still doesn't come close to what GA/etc are able to collect.
Edit: Why the downvotes? Isn't this supposed to be a site full of technically skilled people (many of whom work in "ad tech") who should know that what I said is accurate? Would any of the downvoters care to explain themselves instead of using downvotes as an "I don't like this post" button? This site is starting to feel more and more like Reddit.
- testvox 9y agoBecause it doesn't make sense. Why would they ISPs care that you are encrypting your dns requests in transit? The vast majority of people still use whatever DNS servers their ISPs tell them to use. So the ISP controls the other side of the encrypted communication, making the encryption useless for preventing them from reading it.
- 908087 9y agoI specifically said "If DNS encryption becomes more prevalent". Obviously this point becomes null if the user is using the ISP's own DNS servers. I guess I should have said, "If DNS encryption becomes more prevalent and users start taking advantage of privacy-conscious third party DNS providers". You've also chosen one very specific part of my post and used it to attempt to claim the entire post doesn't make sense. What about the rest? Even if you ignore the entire DNS-related portion of my post, there's no way you can claim that ISPs are able to access anywhere near as much data as GA/etc when users are mostly accessing encrypted sites.