> Netflix however is awesome because it’s very UX focused. Except for the thousands of A/B experiments that incessantly drive you to spend every ounce of atten

> Netflix however is awesome because it’s very UX focused. Except for the thousands of A/B experiments that incessantly drive you to spend every ounce of attention on Netflix. E.g. the auto-playing preview that starts whenever you stop moving the active selection. It strongly encourages you to start playing the thing rather than being thoughtful about whether you actually want to or not. Personally I hate this - it drives my anxiety nuts - and I find HBO's tactics much less user-hostile (although agreed the ads for HBO's own content are outright stupid).