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Thanks for asking. When it comes to leading brands or apps within the weight loss space they are all heavily geared towards women. Think of the top 3 brands, we
by philiplyle 8y ago
Thanks for asking. When it comes to leading brands or apps within the weight loss space they are all heavily geared towards women. Think of the top 3 brands, weight watchers, Nutrisystem, Jenny Craig. With apps you got the same problem or you pretty much faced with just trackers. So, just from a branding play alone something needs to exist that men feel comfortable using while receiving guidance. I don't know any guys who would use weight watchers or sweat by Kayla. Guys want things straight with no fluff which is why we're not a tracker or a calorie counter. We tell guys what to eat and offer them the option of having the groceries they need delivered. Men need more options.
- cimmanom 8y agoSome of us ladies want things straightforward too. Just saying.
- philiplyle 8y agoTotally! We just felt that women have way more options than guys who just want to lose a couple of pounds.
- magic_beans 8y agoWhat app are you talking about that is geared towards women? Have you not heard of My Fitness Pal? Did it not occur to you that you’re losing out on a huge market that also needs a no-fuss way to lose weight? Women aren’t stupid. You don’t need to make things pink to sell to women. You don’t need to exclude women entirely to appeal to men.
- ocfx 8y agoThis is not a soapbox to stand on. They made an app, it works and people like it. Leave it at that, not everything has to be politicized.