3 ms·

I see a lot of articles talking about ad revenue. For most YouTubers ad revenue is minuscule compared to what they make on product placements. Someone in the li

I see a lot of articles talking about ad revenue. For most YouTubers ad revenue is minuscule compared to what they make on product placements. Someone in the lifestyle/beauty segment with say 300k subs on YT (and similiar IG following) might make 500$ in ads a month on YouTube but 8k to 10k per product placement. This doesn't include multi-post deals (usually YT and IG combined) that will yield (from what I have seen) 40k to 60k in collaboration with e.g. big beauty brands.

baq 9y ago
similar story on instagram.
donmcronald 9y ago
The odd video I’ve seen where YouTubers talk about revenue makes it sound the same. Once they’re big enough, it’s almost crazy for them to be beholden to YouTube. It would be interesting to see numbers that take the cost of serving the video into account. There’s got to be a point where content creators would be better off if they could move their fan base to a self run platform.
mrtksn 9y ago
Well, product placements are still advertisement. It simply means that these ads are not managed by Google but other agencies that match Youtubers with advertisers. I wonder if Google is happy with that?
- richjdsmith 9y ago
  I doubt it. I wouldn't be surprised to see a situation that content creators would pay google for visibility (notifications, showing up in subscribers feeds etc.) in order to satisfy their product placement contracts.
  - wolco 9y ago
    Youtube has been labeling these videos with a paid promotion scrolling warning.
    - hobofan 9y ago
      And Instagram has the requirement that creators mark product placements (not sure if they are displayed to end users) and also identify which brands they are advertising, presumably to make brands pay for reach in the future.
    - tokai 9y ago
      They do that because they have to. https://www.out-law.com/en/articles/2016/july/digital-influencers-must-disclose-paid-for-content-says-new-guidance/ https://www.out-law.com/en/articles/2016/july/digital-influe...

baq 9y ago

similar story on instagram.

donmcronald 9y ago

The odd video I’ve seen where YouTubers talk about revenue makes it sound the same. Once they’re big enough, it’s almost crazy for them to be beholden to YouTube. It would be interesting to see numbers that take the cost of serving the video into account. There’s got to be a point where content creators would be better off if they could move their fan base to a self run platform.

mrtksn 9y ago

Well, product placements are still advertisement. It simply means that these ads are not managed by Google but other agencies that match Youtubers with advertisers. I wonder if Google is happy with that?

richjdsmith 9y ago
I doubt it. I wouldn't be surprised to see a situation that content creators would pay google for visibility (notifications, showing up in subscribers feeds etc.) in order to satisfy their product placement contracts.
- wolco 9y ago
  Youtube has been labeling these videos with a paid promotion scrolling warning.
  - hobofan 9y ago
    And Instagram has the requirement that creators mark product placements (not sure if they are displayed to end users) and also identify which brands they are advertising, presumably to make brands pay for reach in the future.
  - tokai 9y ago
    They do that because they have to. https://www.out-law.com/en/articles/2016/july/digital-influencers-must-disclose-paid-for-content-says-new-guidance/ https://www.out-law.com/en/articles/2016/july/digital-influe...