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Besides it means they don't have a culture for it at all, they just pay for it. That's a very different way to do it, with vastly different consequences. One o
by sametmax 9y ago
Besides it means they don't have a culture for it at all, they just pay for it. That's a very different way to do it, with vastly different consequences.
One of them is how it influence internal decisions now and in the future. Another one is how it influence employees and their social circle.
But the most important thing is the total removal of the feeling of responsibility: it becomes an economic metrics. One of the things it means is the total lack of incentive to actually have results as long as it looks like you do have results, and so no checks will be ever done that the "commited" suppliers will actually do things correctly, and not just fake it.
I agree with your edit: it's a good start, and a good thing. At the very least it makes the promotion of a good value. But it's not the end of the effort as they promote it. It's barely the beginning.
- pluma 9y agoI mostly added the edit because I think this is (at least in part) a marketing move designed to make consumers feel good about buying Apple products because they're "green" -- which they're decidedly not.
- bonesss 9y agoThis isn't Apples problem, it's industrial, but: "green" and "battery" are almost as hard to reconcile as "green" and "massive global shipping logistics". Props to Apple for making movement here, but real-world and feel-good are often far removed from one another...