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As expected, the "100%" claim breaks down when it comes to the manufacturing, which mostly relies on suppliers. They say they have "commitments" from 23 supplie

by pluma 9y ago

As expected, the "100%" claim breaks down when it comes to the manufacturing, which mostly relies on suppliers. They say they have "commitments" from 23 suppliers but I'm sure there's more than that and the ones they do mention mostly seem to be the ones manufacturing raw materials (leather, plastics, etc) rather than parts (looking at you, Foxconn). EDIT: Of course it's still quite an accomplishment but it should be clear that this does not translate to "Apple products are environmentally friendly" in any way (not even energy-wise).

sametmax 9y ago
Besides it means they don't have a culture for it at all, they just pay for it. That's a very different way to do it, with vastly different consequences. One of them is how it influence internal decisions now and in the future. Another one is how it influence employees and their social circle. But the most important thing is the total removal of the feeling of responsibility: it becomes an economic metrics. One of the things it means is the total lack of incentive to actually have results as long as it looks like you do have results, and so no checks will be ever done that the "commited" suppliers will actually do things correctly, and not just fake it. I agree with your edit: it's a good start, and a good thing. At the very least it makes the promotion of a good value. But it's not the end of the effort as they promote it. It's barely the beginning.
- pluma 9y ago
  I mostly added the edit because I think this is (at least in part) a marketing move designed to make consumers feel good about buying Apple products because they're "green" -- which they're decidedly not.
  - bonesss 9y ago
    This isn't Apples problem, it's industrial, but: "green" and "battery" are almost as hard to reconcile as "green" and "massive global shipping logistics". Props to Apple for making movement here, but real-world and feel-good are often far removed from one another...
agumonkey 9y ago
I don't know the status of other electronics manufacturers/designers/assemblers but I find it a bit harsh on Apple. They're not bioengineers, but they talked about green standards for long, their campus is said to be solar powered.. I don't expect a nation wide walk for Apple but so many critics..

by pluma 9y ago

sametmax 9y ago

Besides it means they don't have a culture for it at all, they just pay for it. That's a very different way to do it, with vastly different consequences. One of them is how it influence internal decisions now and in the future. Another one is how it influence employees and their social circle. But the most important thing is the total removal of the feeling of responsibility: it becomes an economic metrics. One of the things it means is the total lack of incentive to actually have results as long as it looks like you do have results, and so no checks will be ever done that the "commited" suppliers will actually do things correctly, and not just fake it. I agree with your edit: it's a good start, and a good thing. At the very least it makes the promotion of a good value. But it's not the end of the effort as they promote it. It's barely the beginning.

pluma 9y ago
I mostly added the edit because I think this is (at least in part) a marketing move designed to make consumers feel good about buying Apple products because they're "green" -- which they're decidedly not.
- bonesss 9y ago
  This isn't Apples problem, it's industrial, but: "green" and "battery" are almost as hard to reconcile as "green" and "massive global shipping logistics". Props to Apple for making movement here, but real-world and feel-good are often far removed from one another...

agumonkey 9y ago

I don't know the status of other electronics manufacturers/designers/assemblers but I find it a bit harsh on Apple. They're not bioengineers, but they talked about green standards for long, their campus is said to be solar powered.. I don't expect a nation wide walk for Apple but so many critics..