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>> The products have extremely long usage cycles relative to the industry standard. I don't see this trend at all in my environment. Actually quite contrary. S
by gs_tmc 9y ago
>> The products have extremely long usage cycles relative to the industry standard.
I don't see this trend at all in my environment. Actually quite contrary. Some, who love Apple products, always upgrade really soon. I've got an Sony smartphone for 6 years. Regarding tablets, my parents, sisters, parents in law have an Android tablet, Surface and iPad and independent of the brand they all have theirs for years and don't plan to upgrade soon.
So, this is a myth common to premium products. Probably part of the marketing strategy (same for cars, kitchen gear, etc.).
- icebraining 9y agoThe use cycle doesn't have to be by the same person. If the iPhone they are ditching is sold to a person who would otherwise buy a new phone, the net production of phones is the same.