Second Mover Advantage is as valuable as First Mover Advantage. > it's cheaper and easier to let somebody else prove the market and then just come in and crush

Second Mover Advantage is as valuable as First Mover Advantage. > it's cheaper and easier to let somebody else prove the market and then just come in and crush everybody. before there is a dominant player WRT to your Apple and MP3 market, Microsoft tried the same thing with it's Zune, and failed miserably.