"Kori and Sheely set out to disrupt the middleman-laden industry by buying their own stems from farms in South and Central America, designing their own bouquets

"Kori and Sheely set out to disrupt the middleman-laden industry by buying their own stems from farms in South and Central America, designing their own bouquets, and hiring delivery couriers as salaried employees. " That sounds fairly un-Uber-like. The whole point of Uber is economic rent-seeking--getting others to do the work and skimming a fee for it. This sounds like actual work.