Contributing to the issue, I think, is the fact that the like of the media/ad industry and the likes of fb have deliberately eroded the idea and importance of p

Contributing to the issue, I think, is the fact that the like of the media/ad industry and the likes of fb have deliberately eroded the idea and importance of privacy and have encouraged this idea that giving up all your data in return for...nebulous...benefits is a really great thing and you should definitely do it! People have been told (by vested interests) that giving up privacy and all your data is the only possible way x/y/z company can survive. Once this acceptance of zero privacy cemented and we had the Snowden revelations a lot of people seem to have just capitulated: "they already know everything, why bother fixing it" which itself is a fallacy that only results in sort of fulfilling itself.