From the LimeBike podcast interview transcript: 'Right. The unique economics then comes back to the start. There are two parts. To the bike itself is straight

From the LimeBike podcast interview transcript: 'Right. The unique economics then comes back to the start. There are two parts. To the bike itself is straight up that all bikes are roughly about $300 at a manufacturer cost. You’re looking at retail price of this equivalent bike, maybe $900 to $1,000. Manufacturer’s bike, the top bike manufacturer in the world.'. They charge $1 for a 30 minute ride. If we believe that they recoup the cost in 90 days, they're doing $3.33 in revenue per day, or roughly 3.33 half-hour rides per day. The breakeven on the bike itself would be at 300 rides at $1 each. A quick Google search shows that well-reviewed e-bikes are commercially available from $650 and up. JUMP charges $2 per half-hour ride (per their website). They would need to generate 325 rides to break even. It doesn't seem that the payback period on the bike itself is meaningfully longer than a traditional bike. Keep in mind, this is assuming that JUMP is paying anything close to retail on e-bikes. Anyone who visits a HKTDC or Canton Fair trade show will have seen that there are some seriously impressive e-bikes (folding, lightweight, 15MPH), available for a fraction of $650 if you're buying in bulk. EDIT: Changed $6.66 in revenue per day to $3.33. My mistake.