You know, I think it is how I look at it. More often than not, when I read something, I care about who the other is, and secondary to that, I care about where

You know, I think it is how I look at it. More often than not, when I read something, I care about who the other is, and secondary to that, I care about where it is hosted. For more than ten years I've used NetNewsWire, and now I also use Apple News and Overcast. NetNewsWire will show me the author name just fine so long as the feed includes it, and given the left to right style of the client, I can tell at a glance where I am. For most feeds though, it isn't really a problem as I have found that the NetNewsWire-style really only works for feeds that post relatively infrequently, not more than a few times a day if that, and even that would be overwhelming coming from one source if every source I had posted a few times a day to keep up the appearances of their Personal Brand™. I think an optional CSS or rather a subset of CSS component would not be a bad thing. Just enough to style some text and formatting but not enough to screw with the layout too much. The client could completely dismiss the attached CSS and in my case I would almost certainly end up turning off the custom CSS, but I can appreciate good web design and will visit a site if I happen to really like their design. That said, I also fear that even that concession would open the dam to a lot more concessions than I would like, so I can live with the status quo. A good feed reader is going to have a good reading experience already, and I care a lot more about having a good reading experience than I do about the opinion of a web designer and their corporate overlords. RSS, reader mode in Firefox and occasionally lynx -dump or when I can find them, print pages, are how I can even use the web to read anything on it anymore. So HTTP+HTML5 is a mess, I would rather not see HTTP+RSS (or Atom or JSON Feed or whatever) turn into a similar mess so that websites can rebrand their feeds to death in the same way they rebranded their websites to death.