I think marketing play too - there has been so much negative press about Uber they badly needed an ecologically sound, 'no victims' vehicle to move people's min

I think marketing play too - there has been so much negative press about Uber they badly needed an ecologically sound, 'no victims' vehicle to move people's minds away from the self driving car death of a bicycle pusher, and the Travis Kalanick era'Fight Club film extra' visuals a lot of people see as the Uber brand...