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Well, if you call it Data Science, people will come running to you with their Hadoop skills :). I don't really know the answer, as I've worked with some teams
by kwillets 9y ago
Well, if you call it Data Science, people will come running to you with their Hadoop skills :).
I don't really know the answer, as I've worked with some teams that had strong analytics/CRO penetration, and some that didn't. Probably the main difference is exec-level support; making metrics part of OKR's or the design process pretty much guarantees interest.
- sidlls 9y agoWell, properly done analytics of this sort can be quite interesting from a data science perspective, especially if the products or conversion goals are themselves driven by data science and machine learning. So maybe you're on to something here.
- fenier 9y agoAgreed, I am wondering if it could be something as simply as changing the titles people have.
- kwillets 9y agoAre you internal to a tech org, or is this a third-party service? How much bandwidth do you have with the CRO customer? The reason I ask is that the role may be broader or narrower based on these factors; it may not be perceived as full-on data science.
- fenier 9y agoInternal to a Retail org, and I suspect it's not being viewed internally as Data Science.