The numbers are hugely valuable for small businesses in particular. It enables A-B testing of pages/posts, insight into which external platforms are providing t

The numbers are hugely valuable for small businesses in particular. It enables A-B testing of pages/posts, insight into which external platforms are providing the most traction, etc. Essentially, it enables you as a small business to determine where you should be focusing what's probably a very limited budget in order to connect with audiences who are actually interested in your product/service. There's no exploitation or sale of data or misuse of private info involved.