1) You write it once and put it in your privacy policy 2) Enquiries would be from people who are a) concerned that the decision you made was unfair and would l

1) You write it once and put it in your privacy policy 2) Enquiries would be from people who are a) concerned that the decision you made was unfair and would like it reviewed by a human. b) would like an explanation of the decision. Personally I welcome this. Sitting in a bank and being refused a mortgage because 'computer says no'[0] with no recourse or reason is tough. If you are profiling for marketing reasons I wonder what kind of enquiries you are expecting? [0]:https://www.youtube.com/watch?v=AJQ3TM-p2QI https://www.youtube.com/watch?v=AJQ3TM-p2QI