Exactly. In fact, this is a tremendous advantage that RSS has. The assertion that it needs some "sort of commerce layer" is not an issue of the technology, but

Exactly. In fact, this is a tremendous advantage that RSS has. The assertion that it needs some "sort of commerce layer" is not an issue of the technology, but a question of the industry of advertising and the structure of the economy. The problem of keywords as the author mentions is a cultural one, based on the way our society exchanges and prioritizes the information we receive.