I had the same thought that with the latest Crypto craze the "Bit" prefix probably helps them stand out, but as the founders are the co-creators of MPEG-DASH wh

I had the same thought that with the latest Crypto craze the "Bit" prefix probably helps them stand out, but as the founders are the co-creators of MPEG-DASH which is used by Netflix, they are well known enough to not need the benefit of the crypto "bump". Plus the company was founded back in 2013.