The article completely misses the reason Uber does this: it looks good when your ride request gets picked up by a driver with a five star rating, even if you kn

The article completely misses the reason Uber does this: it looks good when your ride request gets picked up by a driver with a five star rating, even if you know what it means. It is similar to how a takeaway aggregator company in London asks customers to rate their restaurant on a six star scale. So, it's yet another dark pattern.