There is a huge long tail of SME 'website owners' that have no idea what they are in for. These sites are often developed/maintained by very cheap labor (studen

There is a huge long tail of SME 'website owners' that have no idea what they are in for. These sites are often developed/maintained by very cheap labor (students/off-shored etc) and sprinkled liberally with all sorts of 3rd party analytics/counters/share-buttons etc etc. Not only do the site owners not even know that the site contains these things, if they do, they don't even realize the extent of data collection going on. I had a chat this morning with an owner like that. The site runs GA (they didn't know), the site runs ShareAholic (which they said wouldn't be a problem as they only use it to see in aggregate where their site visitors come from). They never made a distinction between what data their site provides to these services through scripts or cookies, and what they themselves then get/use through the service provider. This is not a special case. There are probably millions of these little business sites out there.