Eponymous reviews are a double edged sword. One the one hand there's trust: other customers know it's a real person assessing a service they actually used. On t

Eponymous reviews are a double edged sword. One the one hand there's trust: other customers know it's a real person assessing a service they actually used. On the other hand that person can't be 100% honest because there are social repercussions. Making the reviews private (as the study suggests) may solve the social pressure issue but it will damage trust (how do I know the 2 stars are legitimate and not a company's way to oust specific contractors/landlords/etc?)