'Application platform' is a fine name. It gives a feeling of stuff being handled for you. However, 'PaaS' is an already established concept, so when I read 'ap

'Application platform' is a fine name. It gives a feeling of stuff being handled for you. However, 'PaaS' is an already established concept, so when I read 'application platform' I have to learn about what you mean with it. If you just say 'PaaS' then I can start thinking about whether it is good for me right away. I really like where gitlab is going with regards to replacing many external services with integrated services within gitlab. Of course there is the concern of lock-in that is created this way, but I can't really pretend that teams don't get locked into Heroku, TravisCI/CircleCI, AWS, etc.