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Perhaps in the past, or for local media, but the big newspapers (e.g NY Times) are primarily subscription funded now. Anyhow, newspaper advertising isn't perso

• dragonwriter 9y ago
  > Perhaps in the past, or for local media, but the big newspapers (e.g NY Times) are primarily subscription funded now. That's a direct result of online advertising eating most of the advertising dollars, making the big papers less valuable advertising venues. Cutoff the things that make online advertising uniquely valuable, like the flow of personal data that enables far more focussed targeting, and that’ll shift back. > Anyhow, newspaper advertising isn't personally targeted by tracking readers No, instead it's targeted by every business decision of the paper ultimately being made against a backdrop of how it impacts the papers size and demographics of readership, which is how it sells itself as an advertising venue, which ends up with the major media all being crafted to narrowly appeal to the most valuable advertising audience.