3 ms·

Why would you only have state sponsored media? You also have private media that you pay for (newspapers).

• dragonwriter 9y ago
  Newspapers are mostly paid for by advertising; having readers pay is mostly important because paid circulation is a signal of level of engagement that helps sell ads (though there are free papers that are entirely as supported, too.)
  • beojan 9y ago
    Perhaps in the past, or for local media, but the big newspapers (e.g NY Times) are primarily subscription funded now. Anyhow, newspaper advertising isn't personally targeted by tracking readers, so it's a lot more palatable.
    • dragonwriter 9y ago
      > Perhaps in the past, or for local media, but the big newspapers (e.g NY Times) are primarily subscription funded now. That's a direct result of online advertising eating most of the advertising dollars, making the big papers less valuable advertising venues. Cutoff the things that make online advertising uniquely valuable, like the flow of personal data that enables far more focussed targeting, and that’ll shift back. > Anyhow, newspaper advertising isn't personally targeted by tracking readers No, instead it's targeted by every business decision of the paper ultimately being made against a backdrop of how it impacts the papers size and demographics of readership, which is how it sells itself as an advertising venue, which ends up with the major media all being crafted to narrowly appeal to the most valuable advertising audience.