Based purely upon the homepage, I can't tell what the product is other than the fact it seems a "me too" product, essentially an amalgamation of other services.

Based purely upon the homepage, I can't tell what the product is other than the fact it seems a "me too" product, essentially an amalgamation of other services. Having a link to an example profile may help explain the product better. Maybe get rid of the fading tag lines, add in some images of the service and a better description.