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One of our mobile apps, Firefox Focus, pointedly targets users who want to block tracking but don’t care about advertising otherwise. I’ve personally heard a pa
by floatingatoll 9y ago
One of our mobile apps, Firefox Focus, pointedly targets users who want to block tracking but don’t care about advertising otherwise. I’ve personally heard a pair of unprompted non-tech people in a non-tech city discussing it over beer after work. I submit the existence of our app and my personal experience as sufficient to meet the terms of your question. “is there any evidence at all”: yes!
- notatoad 9y agoyour anecdote - not evidence - supports a claim that some people care about blocking trackers more than blocking ads. Which is a lot less contentious a claim than "a majority of people who install an ad blocker don't actually do it to block ads"
- floatingatoll 9y agoIndeed. If you’re truly in need of proof of the original claim, search advertising industry news for their various survey results of real people. The ad industry is pretty convinced that people are generally anti-trackers and not as much anti-ads. (They could be wrong, as could their surveys — but if you trust nothing, then no point can be proven.)