I do not think it is bad, I think that is evolution. Ads only content is total crap. We have to teach people to pay for content. Second part is we have to teach

I do not think it is bad, I think that is evolution. Ads only content is total crap. We have to teach people to pay for content. Second part is we have to teach publishers not to be greedy. Just like iTunes with music, easy small payments, not subscribtions no one wants. Maybe they could make actually some use of crypto currencies but there would have to be strong player like apple to press for consensus. Otherwise each one would like to have its own payment system and charge others for using it.