Good question. This would be an appeal to "legitimate interest" as a legal basis for collecting personal data. GDPR explicitly states that if the legitimate int

Good question. This would be an appeal to "legitimate interest" as a legal basis for collecting personal data. GDPR explicitly states that if the legitimate interest is direct marketing, then the user may always object to such processing, and this right must be clearly indicated. [1] https://gdpr-info.eu/art-21-gdpr/ https://gdpr-info.eu/art-21-gdpr/