imo Canon created and then heavy push into a digital prosumer market. The Canon 300D Kit was priced perfectly to capture mid-market, many in that mid-market wen

imo Canon created and then heavy push into a digital prosumer market. The Canon 300D Kit was priced perfectly to capture mid-market, many in that mid-market went on to become the pro market. My college cohort was the first through the newly created “Digital Imaging and Technology” program(at art school in canada), by the time we graduated (2006), most people had switched to Canon because the CA / Lens Sharpness / AF became demonstratively better. From there it was a natural path to follow 30D > 5D > 5DmkII. Additionally, the Canon prime lineup at the time was fantastic.