Amazon does this kind of thing all the time and most people just forget the times that it fails. https://bits.blogs.nytimes.com/2015/10/30/amazon-shutting-down

Amazon does this kind of thing all the time and most people just forget the times that it fails. https://bits.blogs.nytimes.com/2015/10/30/amazon-shutting-down-its-register-credit-card-processor/ https://bits.blogs.nytimes.com/2015/10/30/amazon-shutting-do... Not all of them actually pan out. Similar story for Etsy competition. (Amazon launched "handmade" in 2015 and kinda maybe relaunched last year. It might have more success this time). Amazon might have a better time trying to buy PayPal (for venmo) or Square (for Cash App and to compete in the field they already gave up on). It would be amusing if this announcement was calculated to hit their stock price for a cheaper acquisition. That's probably way too cheeky, but for a lot of markets, Amazon has had more success acquiring than building their own.