It's not that they were missing the mark, it's that they were WAY late to the game on all fronts. When you have stockpiles of cash, this isn't necessarily a hor

It's not that they were missing the mark, it's that they were WAY late to the game on all fronts. When you have stockpiles of cash, this isn't necessarily a horrible strategy (they ran xbox for 10 years in the red before making money). But in the phone ecosystem, they were crippled because developers wouldn't make apps for them and consumers weren't buying because of the lack of apps. Similarly they made zune in a bubble. While Apple was innovating to make an iPod that also made phone calls.