It's pretty clear, from their pathetic advertising strategy and their mis-handling of "Reddit Gold", that they have no idea how to do it. Having talked directl

It's pretty clear, from their pathetic advertising strategy and their mis-handling of "Reddit Gold", that they have no idea how to do it. Having talked directly with the Reddits directly, it's a bit more complicated than that. The Reddit's hands are tied in a number of ways because of their relationship with Conde Nast. They are quite motivated to make the site profitable, but they have been busy managing the server farm and trying to manage the community with a hand full of guys for quite a while. Conde Nast didn't want them to hire any one else. IMHO, those guys deserve an insane amount of credit for keeping the site up and running rather than contempt because they haven't monetized properly.