...in effect, yes it should because for you to have access to the email address would have required user opt-in. IMO, it'll likely be the end of volume based ou

...in effect, yes it should because for you to have access to the email address would have required user opt-in. IMO, it'll likely be the end of volume based outbound email strategies in Europe. I think resultantly the expenditure on inbound (e.g. ads) will increase, which will drive prices up, which will drive infrastructure investment in things like programmatic TV, and generally speaking more inbound channels. If business was joint at the hip with advertising; it will be moreso after 25/05.