Besides the irony of mobile apps not really offering better/faster experience in most cases. Also ironically - many companies just buy into "best practices" (h

Besides the irony of mobile apps not really offering better/faster experience in most cases. Also ironically - many companies just buy into "best practices" (hype) without actually checking conversion rate/ROI between the mobile apps, mobile site (non-responsive) and responsive. At which point we're also probably talking about corporate politics and sinking costs - where I don't find it hard to imagine someone needs to prove investment into apps was not a mistake ... Though everything I just said is nothing more than my impression looking from the outside. Place where I work at www.booking.com has both mobile apps and mobile website (request desktop website functionality works). And my general industry impression is based on things I know from most of my time here being in mobile web teams.