>Secondly an ISP charges you a subscription and that is their revenue model. They are not incentivised to build an elaborate profile on your in order to deliver

>Secondly an ISP charges you a subscription and that is their revenue model. They are not incentivised to build an elaborate profile on your in order to deliver advertisement. Please, everyone, stop saying things like this. Just because you pay a company money for a service does not mean you magically have a perfectly balanced relationship with them. They are in a position of extreme power and will not stop caring about aggregating what you do in a machine readable format in fine detail, all the while doing so behind a veil of legalese opt-out style tactics. Beyond the lobbying for more relaxed data collection / monetization laws, ISPs have been fined in the past for injecting tracking cookies to keep better record of your browsing habits. They’ve been caught selling IP identification api’s. No, they don’t care about delivering advertising to you, they just want to broker your data to companies who will.