enterprise can benefit greatly from smartness (which is why vmware is such a success story). but more than just a smart idea, enterprise requires perseverance a

enterprise can benefit greatly from smartness (which is why vmware is such a success story). but more than just a smart idea, enterprise requires perseverance and a longer term commitment (you can't just quickly build a site and see if it floats or sinks in the next n months). for a consumer application, you have to offer something of immediate value (whether through a technological advance or not) or you have to heavily market it. no matter how long your commitment is to an idea, if it can't be marketed or isn't viral it won't catch on (versus with enterprise, where you are working with few high-value clients until you develop a product to match their needs / you build up a client base).