That's a way of saying that accessibility is a low priority. Everyone has a choice between finally making the site usable for a minority of potential users, or

That's a way of saying that accessibility is a low priority. Everyone has a choice between finally making the site usable for a minority of potential users, or putting in a new feature. If you always choose the option that makes the most money, some people always get left out. The ADA was drafted to force physical businesses to make reasonable access a higher priority. Accessibility has the same time/money costs as any other feature. The same goes for internationalization and localization. Or for robust user data protection and security. The longer you wait to consider doing it, the more it's going to cost you.