The irony is that with more and more sites wanting to be "portals", more traffic is centralized within a single domain and none of the lateral movements are vis

The irony is that with more and more sites wanting to be "portals", more traffic is centralized within a single domain and none of the lateral movements are visible to the ISP. Then: You go to foxnews.com, then you go to pornhub.com. Based on hostnames we can make some inferences about you and your behaviors. Now: You go to reddit.com(/thedonald), then you go to reddit.com(/twerkinggifs). Thanks to HTTPS, the specific subs you're visiting aren't visible to the ISP; all they can see is you going to reddit a bunch of times.